New and Improved Blog!

White Bus Black BackgroundAt the beginning of 2014, we at Experience the Ride made a business move to improve and update our online presence.  Starting this spring we rejuvenated our social media outlets, condensing and refocusing our efforts to improve our interactions with you, our fans and followers.  We did so by putting all of our efforts behind three outlets, Facebook, Twitter, and Instagram.

Phase two of our online rejuvenation starts today, with the reorientation of our company blog.  We are focusing on making our blog a place for fans and newcomers alike to learn about Ride updates, as well as receive information about the local community, take part in Ride contests, and learn more about The Ride, its operations, and its employees.

We plan to make this blog a constantly evolving source of interesting and compelling content, delivered to you a few times a week.  The second phase will bring a cohesion between our Social Media outlets and this renewed blog space.  You’ll see Ride Quiz Wednesday every week posted here, as well as interviews with some of our great fans and employees.  You’ll see collected opinions and thoughts from around the net involving topics influencing The Ride.  We’ll also let you know of any press we receive, and any upcoming announcements!

Phase Three is still to come this fall, when we unveil our new and improved website!  It’s currently in the design phase but we are so excited to show you the finished product.  It’s sleek, it’s new, and it will give you a much more efficient, modern way to keep up with The Ride, purchase tickets, and interact with our show!  We are constantly trying out new acts and performances for The Ride, and just like we are striving to bring you a constantly new and surprising performance, we are also striving to make our business more and more customer-oriented, and accessible to our customers.  It started with Social Media, it continues now with this Blog, and it will continue getting better with the release of our new website later in 2014.

Stay tuned for website updates, and thank you all for your continued support of The Ride. We work hard to be as great to you, our customers, as you are to us.  If you haven’t yet, Like us on Facebook, and follow us on Twitter and Instagram.  We hope to see you soon on The Ride!

Fantastic THE RIDE Coverage

Corresponding for Hindu Business Line, Veena Venugopal recently visited New York to find out firsthand what, if any, tricks our familiar city manages to keep up its sleeves. As a first time visitor, Venugopal followed a relatively predictable, “touristy” routine dotted with the landmarks and activities one would expect while pursuing New York City as it appears in some of its most popular iterations (read: Seinfeld, Sex and the City). Enter: THE RIDE, itself a “special” experience that “put the ‘oh wow’ into things which weren’t even fascinating at first sight.”

Continue reading about Venugopal’s trip to New York City here.



The UK Takes THE RIDE!

Available in 3 language and active in 6 countries, has already become in its 2 years of operate an indispensable starting point for anyone who goes to New York. Take a look below to see what they thought of THE RIDE. (We’ll give you a hint, they called us a “truly a unique experience.”)


The Ride in New York

The Ride in New York City is truly a unique experience. The Ride is not your average sightseeing tour. The technologically advanced bus takes you around Manhattan in an immersive tour. The Ride celebrates the eclectic mix of people that make New York City complex, interesting, and unpredictable!

The Ride through New York City

The Ride allows visitors to experience New York City in a special way. Its popular with locals and tourists alike. This show-tour is interactive and offers improv comedy, Broadway songs / performances and interesting facts about the city. It’s a great addition to your New York trip. The Ride is a bit different to the Hop on Hop off buses as The Ride is for people that want to have quick tour of the city as well as a bit of entertainment. The bus will take you around the city in a 4.2-mile/6.8km loop and you can take photos of some of the biggest attractions of the city through the panoramic windows.


The 75-minute long Ride is in a technically advanced bus that seats 49 people, has 40 plasma screen tv’s and over 3000 LED lights. Most importantly the huge panoramic windows make the sides and roof of the bus transparent and allow for excellent views over the streets of New York. In addition the bus has three rows of stadium-like seats mounted sideways like a portable theater. There are no bad seats available on the bus! The Ride also has a personality of its own and interacts with the comedic hosts during the tour of the city. It is great to watch your own surprised reactions and those on the street. But that is the charm of the streets of New York: strange stuff is not that unexpected. Book here tickets in advance because The Ride is likely to sell out quickly.

What can you expect from the Ride?

Once you are on the bus you will first meet your hosts Scott and Jackie! As The Ride starts touring, you’ll be introduced to everybody on the streets. Some of these people will be actors who are part of the show. Some of them will simply be regular people on the street. As a group you’ll interact with them by surprise them with the wave or singing along to “New York, New York.” Essentially, it’s a two-way show!

At the same time you will be touring past some of New Yorks best sights such as Empire State Building, Grand Central Station, Central Park, the Chrysler Building and Times Square. You will also be quizzed on your New York knowledge. So come prepared because anything can happen at any time.

The Ride will soon also be offered in Portuguese, French and Japanese.


Duration: 75 minutes

Departs from: 42nd Street and 8th Avenue

Age recommendation: 6 years and older

THE RIDE Eyes Four More Cities – San Fran, LA, Las Vegas and Boston

[reposted from]

The Times Square attraction juggernaut, THE RIDE, has just been acquired by a new owner, which is funded by a number of investors, including Apple Core Holdings, a diversified owner/operator of hotels, attractions and events in New York City and investment fund.

Other investors include Massachusetts gubernatorial candidate, Jeffrey McCormick, a Boston venture capitalist and Richard Humphrey, award winning producer/entrepreneur and current CEO/CCO of THE RIDE.

The new owner acquired the assets of the prior business and will do business as “THE RIDE.” Plans are underway for an aggressively creative expansion of the brand to several other cities; nationally and internationally.

San Francisco, Los Angeles, Las Vegas and Boston are in the wings.

ABOUT THE RIDE: Los Angeles hosts The Universal Studios Hollywood Tour. Leavesden, England has recently opened Warner Brothers‘ The Making of Harry Potter Tour. New York City owns THE RIDE, which has become the singularly most requested ticket at Travel Agents’ offices all over the country.

The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world.

THE RIDE’S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE.

The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach’s external speakers and lighting allow riders and on-board performers to interact with THE RIDE’S street performers as well as anyone else they pass on the street.

THE RIDE is an EVENT whether you are on the bus or on the street. But it’s better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike.

Meet: Alexis Qualls!

Alexis is currently THE RIDE’s Promotional Partnership Manager, working with the Brand Ambassador’s and the Concierge program. She has been with the company since the very beginning in September 2010, and has a detailed knowledge of how the company runs and functions. She is an invaluable part of THE RIDE team.

In addition to being THE RIDE’s Promotional Partnership Manager, Alexis has been a stage manager for 22 years.  Her love of live theatre is a very large part of her love for The Ride.   She received her MFA in Stage Management from Columbia University.  Select NYC credits:  Macbeth (CSC), Yeast Nation (NY Fringe), reasons to be pretty, and Still Life (MTC).  She thanks her family and friends for their support.