Hear what the critics have to say about THE RIDE!

Click Here to view the testimonials as a PDF.

THE RIDE SPIKES TOURISM IN NYC

“It wasn’t your imagination, New York City really was more crowded last year. A new report shows 50.5 million tourists visited the Big Apple last year, 300,000 more than Mayor Bloomberg expected. NYC & Company attributed the rise to the ‘unseasonably warm weather during the last two weeks of the year,’ but a deeply embedded source told us that the spike has everything to do with THE RIDE, a bus tour that takes everything that makes New York, New York, and kicks it into overdrive.”

DELIGHTFUL. LIKE WATCHING A MOVIE.

“There’s a show on every corner in New York and that fact has been woven ingeniously into THE RIDE, a new sightseeing bus tour proudly wheeling around Manhattan. THE RIDE rolls on vehicles pimped-out in razzle-dazzle. What makes THE RIDE so unique are its street performers positioned strategically along the bus route who get in on all the action. Their moments are charming and delightful. Even if you know the city, you haven’t seen it from this panoramic view. It’s like watching a movie unfold live. THE RIDE lets you see the city with fresh eyes.”

FASTEN YOUR SEAT BELTS.

““Fasten your seat belts and embrace the city. This is a shared experience and something to be talked about. The tour takes on a cinematic aura. This is, after all, how movies and Broadway shows work. While walking down a street, someone breaks into song and dance, just as strollers do here. On THE RIDE you watch the passersby look in pleasure at the theatrical indulgence of the performers on the sidewalk; you almost expect them to join in. Quite a few conversations started on the sidewalk as the bus rocked by. The street is quite a RIDE. All tour buses should be built this way.”

DAZZLING. A MOVABLE GINORMOUS FEAST. OVER THE TOP. AMAZING.

“If I had a dollar for every time I heard the phrase, ‘Only in New York!’ during the inaugural take-off of THE RIDE I’d be a very rich writer. THE RIDE is an amazing, full-body, interactive adventure and a love letter to New York. ‘Only in New York’ could you experience such a movable feast. With its simple title, THE RIDE, is actually an amazing and unsimple bus ride featuring the artwork of 3D pop artist, Charles Fazzino, shrink-wrapped on the most ginormous bus ever, specially-designed with three rows of stadium-like seats. Multi-color lights and TV screens INSIDE the bus are dazzling, but it’s the entertainment OUTSIDE the bus that is the delight. THE RIDE celebrates New York, and specifically the mid-town Times Square area. With music pumping and lights a flashin’, the bus is quite the attraction. Even the busiest New Yorkers can’t watch us go by without a look of awe and a jubilant reaction. We put smiles on the likes of police officers, Con Ed workers, Jamba Juice workers, hotel doormen, and the list goes on and on. While on THE RIDE, we’re constantly reminded why this is the greatest city in the world. With windows all around us, even above us, we see the famous tall buildings that make up the city’s ultra-famous skyline. We also were treated to performances by street entertainers at select spots along the ride, and I don’t want to be a spoiler, but these folks went as OVER THE TOP as you can, eliciting more, “Only in New York” phrases. And, I’ll just leave it at that. Whether you’re visiting New York for a short stay, or have been here your whole life, take a ride on THE RIDE. It’s the newest, fun-filled adventure that celebrates all the wonderfulness of the city we love so dear. You’ll also be humming, ‘New York, New York’ for days afterwards.”

TECHNOLOGICALLY ADVANCED PARTY-BUBBLE. PERFECT. WONDERFUL.

“THE Fazzino RIDE, the glitzy follow-up to THE RIDE, which debuted in 2011, is the perfect way to take in New York City. The minute the riders board the technologically advanced bus the fun begins. The bus is a wonderful way to ride, with its stadium-seating huge picture windows, the roof being one gigantic window, its video multimedia and its tons of multicolored lights. The bus is also able to broadcast real-time video, pump music out to the onlookers on the street and pick up microphone signals from street performers that are part of THE Fazzino RIDE. The bus has its own voice and very cheeky personality. Amazing! This is a one-of-a-kind, unique New York experience. It’s a great time for groups of all kinds including family, girls’ night out and tourists. The bus is your own party-bubble. THE FAzzino RIDE bus itself is an attraction. While going through Times Square on a beautiful summer night, EVERYONE stopped and joined in the fun, waving, taking pictures and singing and dancing along. How often does a bus ride do that? ”

SPECTACULAR. ENCHANTING. POETIC.

“A spectacular time. Take this high sensory trip through Midtown Manhattan aboard an innovatively designed, multi-million dollar theatrical bus that incorporates elements of both touring and the theatre. The design of THE RIDE is like nothing ever seen and will ultimately be a fantastic new vessel for tours as well as theatrical productions. There are actually moments when you are stopped, suspended over a crowded intersection and are able to visually take in everything. THE RIDE’S street performers are enchanting, a moment of poetry inspired by the New York streets. In this glass enclosed bubble there exists an opportunity to experience something unique in Manhattan.”

INNOVATIVE. THRILLING. FASCINATING. CANNOT BE MISSED. TAKE IT!

“THE Fazzino RIDE” is one of the most unique ways to tour New York City. Other tours take a back seat to this fun and innovative new experience. The Fazzino version of the critically acclaimed THE RIDE tour fleet features a bedazzled custom painted bus as well as commentary from the famed Olympic artist Charles Fazzino. As if riding in a gigantic work of art wasn’t thrilling enough, passengers on the voyage get an interactive tour of the city that cannot be missed. THE RIDE is a state of the art SUPER BUS. The ride itself is filled with colorful characters, fascinating trivia and interactive games that include passerby as well as strategically placed actors. The experience is as much about people watching as it is about the city itself. THE RIDE offers a unique opportunity to see the REAL people of New York City. This tour will give you a greater appreciation for New York whether you are a resident or just visiting. By the end, no matter where you’re from, you’ll be belting out Sinatra’s ‘New York, New York’ with pride. Give yourself a treat and take THE RIDE.”

A TRAVELLING THEATRE. A TREASURE AT EVERY TURN. ONE-OF-A-KIND EXPERIENCE.

“Charles Fazzino, internationally renowned 3-D Pop Artist, has been named the official artist of the Olympics, the NFL, and the Super Bowl. So what on earth is his art doing all over a New York City bus? And this is no ordinary bus – stadium-style sideways seats that face a glass window into the wonder that is New York City, surround sound, LED lighting, and 40 video screens, just to name a few special features.

 Welcome to THE Fazzino RIDE, a 4.2 mile journey in a traveling theatre using the streets of New York City as a backdrop. There’s a treasure at every turn. This is a one-of-a-kind experience. You may find a ballerina in a fiber-optic tutu performing around a landmark fountain, a cello and kazoo duet, a street rapper following your bus for a couple of blocks, or a multitude of other surprises. Inside the bus there are interactive sing-alongs, informational short films, videos of Fazzino’s art, and even a subway ride! When’s the last time you saw jaded New Yorkers stop to wave and smile and sing along with a bus? ‘Nuff said.”

A ROCK STAR SIGHTSEEING BUS ON STEROIDS.

“Listen my children and you shall hear of the midnight ride – not of Paul Revere – but of the new bus THE RIDE. Three new, custom-built, amped-up, rock-star-sized buses, the tallest allowed by federal law, with three rows of stadium seating facing massive windows. Each costs $1.25 million with an IMAX Theater’s worth of equipment — 3,000 LED lights, 40 video monitors emulating even subway sounds. With New York City as a stage, THE RIDE is a sightseeing bus on steroids.”

MAGICAL. WONDERFUL. BEAUTIFUL. HIGHLY ENTERTAINING. UNIQUELY THEATRICAL.

“You might be a tourist when you board THE RIDE, but you will come off a New Yorker. Just ask Josh Groban. He had such a good time he told the world about it on ‘Regis and Kelly.’ I saw Josh a week later when he was still gushing about his experience. Part 3D tour bus, part game show and part live entertainment with a cast and crew of street performers and tour guides, THE RIDE is a highly entertaining and unique theatrical glimpse of the Big Apple. Boasting 49 seats that face huge windows that stretch the length of the bus, it is like being part of a gigantic fish bowl. The best part of THE RIDE is that everyone is in the show; inside and outside the bus. The most magical part of THE RIDE is at Columbus Circle where a ballet dancer, who is completely lit up with twinkling lights, dances with a man wearing a backpack. They are wonderful and it is beautiful. Landing after 70 wonderful minutes and 4.2 miles, you feel as if you have seen it all.”

IT WILL TAKE YOUR BREATH AWAY.

“THE RIDE is the hottest new way to see New York. Part flash mob, part theatre on wheels where passengers enjoy an interactive and entertaining experience touring the streets of Manhattan. Focusing on what makes the Big Apple tick, the best seat in the house is on THE RIDE. It is a theatrical experience that will take your breath away.”

IT ROCKS. IT ROLLS. SURPRISES AROUND EVERY CORNER.

“THE RIDE is a $1.3 million tour bus tricked out with 40 video screens, 49 stadium-style seats and state-of-the-art sound and lighting systems. It’s 75-minute, 4-mile tour through Manhattan is an entertainment experience, a theatre on wheels with huge theme-park ride elements. Riders never know what is coming next. It rocks. It rolls. THE RIDE offers surprises around every corner.”

TOTALLY AWESOME.

“All the world’s a stage and I have finally seen the light; it is called THE RIDE, a massive tour bus that religiously stays within earshot of midtown. This is not your typical bus. This is not your typical tour. The bus, the largest allowed by law and wired with more audio, video and lighting equipment than Terminal 5 is self-aware and able to communicate with both Tour Guides and all passengers. The seats are arranged, as they would be in a Broadway theater. In short, this bus has all the tools to be totally awesome. And it is. THE RIDE can be every bit as fun as anything you will ever do in New York City. As a New Yorker, I came out of it richer for the experience. How often do you get to sing to the whole of Midtown Manhattan via intercom? You don’t, unless you go for THE RIDE.”
- Luke Kingma, Untapped Cities.

COMPLETELY INNOVATIVE.

“Believe me. There is a great deal of theatricality to the new experience, THE RIDE. For one thing, it depends on real live people to make it special. Because THE RIDE is an idea that is just to good to give away, I’ll just say one thing: There are far more people on the payroll than a young man named Scott and a young woman named Jackie who are the official tour guides or ‘Ride Operatives’ as they are officially called. THE RIDE is completely innovative.”

AN ALL-INCLUSIVE ENTERTAINMENT JOYRIDE. IMPRESSIVE. A STAND-OUT.

“THE RIDE stands out amongst all other tour busses as it carries out its never-ending mission to explore and entertain the greatest city in the world. First off, THE RIDE insists its passengers cruise New York in style. Its impressive floor-to-rooftop windows, its state-of-the-art technology, its surround sound system and even floor-shaker devices all deliver the all-inclusive entertainment joyride that THE RIDE offers tourists and native New Yorkers alike. This is Manhattan’s latest and greatest bus tour. Something about the combination of intellectual endeavor and on-the-spot performance makes THE RIDE resound with a quintessential New York character. Visitors to Manhattan should definitely check out THE RIDE. It rolls every day of the year except Christmas.”
- The Ology Team, GeekOlogy

AN ENERGETIC EXPERIENCE TO REMEMBER.

“Board this super-size Tour Bus! THE RIDE offers energetic tour guides,
street performers, stadium-style seating, super-wide views of NYC’s streetscape and surprises. It’s part theatre, part improvisational comedy and part informational. Showcasing the city, the experience, on any given day, may include jugglers performing on the sidewalk or a ‘businessman’ who unexpectedly sings and dances on the street corner. THE RIDE will make this summer a season to remember.”

THE ULTIMATE VALUE. REALLY COOL. HILARIOUS. THE ONE TO CHECK OUT.

“I enjoy taking tours around New York City. Of all of the tours out there, THE RIDE is the one to check out. Designed to provide optimal views of NYC’s sights and people, it is really cool. Also, I have never laughed as much on a tour as I did on THE RIDE. The Guides are hilarious! The cast’s performances highlight the unique qualities of this great town and are enough to make even this jaded New Yorker walk away feeling proud to live here. The ultimate value in THE RIDE is that I learned extremely interesting things about the city I live in, including some valuable tips about how to navigate New York. And with how frequently NY changes, there’s always something new to learn, see and try. THE RIDE!”

$1.3 MILLION TOUR BUS ON STEROIDS. ZANY. HILARIOUS.

“THE RIDE is a $1.3 million Tour Bus on steroids offering an experience that turns the New York City streets into a stage as the traveler sees landmarks of NYC while the fun drama unfolds. Break-dancers, ballerinas, street performers, stand-up and improve-comedy actors and all take part. They make every event viewed by the participants into one of zany and hilarious proportions. New York has not been visited at all if THE RIDE has not been part of the experience.”

TAKE THE RIDE.

“Let’s start from the fact that THE RIDE operates with a sense of humor. And to recalibrate myself to a different kind of live entertainment, I bought a seat. While regional theatres, operas and orchestras collapse, I’ll take THE RIDE.”

CUTTING-EDGE TECHNOLOGY. TOTALLY UNIQUE EXPERIENCE.

“THE RIDE is a totally unique experience at a very special price that affords you a look into the heart and soul of New York City. It is Manhattan’s newest and most exciting attraction. In the 16th Century Shakespeare wrote, ‘All the world’s a stage.’ More than 300 years later Andy Warhol declared, ‘In the future everybody will be world famous for 15 minutes.’ Using cutting- edge technology, THE RIDE has skillfully created an interactive tour/theatrical work that makes you a star on a mobile stage. THE RIDE ends with the passengers singing ‘New York, New York’ as you cruise along Broadway. Pedestrians on the street join in and sing and dance spontaneously as only New Yorkers ever would. Trust me, you will love being taken for a RIDE.”

FUN AND MORE. AN ABSOLUTE HOOT. A WINNER.

“We at OWTK are not tourists. Not in Paris, Los Angeles and definitely not in New York. That said, we took THE RIDE and it was quite fun and quite a bit more. It is absolutely high-tech, air-conditioned and family-friendly. It is an absolute hoot for families. It is a front row seat to a series of intimate performances in the most active and intense city in the world. The contrast is stunning. The theatrics nothing short of delightful. In a city full of entertainment options, there is nothing like THE RIDE. Everyone walks away from THE RIDE a winner.”
- OutWithTheKids.com

A BLAST! FUN, FUN, FUN! SO MUCH FUN.

“I’m a New Yorker, born and bred. This past weekend I was invited to experience Manhattan’s hottest new attraction, THE RIDE. It was an experience my entire family will never forget. It made us see our beloved city in a whole new way. FUN! FUN! FUN! Oh my goodness, talk about a blast. It was an awesome experience. So much fun. My husband said he would take THE RIDE again, in a heartbeat; it runs 364 days a year. TAKE IT !”

SPECTACULAR. FABULOUS. DELIGHTFUL. RECOMMENED.

“An elaborately timed and high-tech experience, we recommend THE RIDE for first time visitors to the city or anyone who needs a reminder of the excitement that New York inspires in people from across the globe. It is a spectacular, immersive new form of entertainment, drawing on a variety of creative talents from New York who provide a delightfully wry, satirical and ultimately loving look at the city in all of its fabulous, unvarnished glory.”

TRULY RIVETING. INGENIOUS. A BLAST!

“My whole family had a blast! THE RIDE is a lively interactive experience that is even more heightened when the bus turns on its outside speakers so the New Yorkers outside can participate in the joy. Besides the performances you also get the opportunity to awe and marvel at Manhattan’s famous landmarks and sites. THE RIDE is a truly riveting and entertaining experience. It is ingenious. I can’t wait to take our out-of-town guests on THE RIDE this summer!”

NON-STOP EXCITEMENT.

“THE RIDE is a new entertainment experience that turns the streets of New York into a stage. And you’ve got front row seats. THE RIDE moves you through the city, turning famous NYC landmarks into backdrops as a live show plays out right in front of you. Through advanced audio and video technology, amazing performances, local insider info, non-stop excitement, and production capabilities rivaling that of an IMAX theatre, THE RIDE will transform the way you see and experience New York.”

FUNNY. ENERGETIC. INCREDIBLE.

“I’ve never been on such an interactive tour and it was certainly a unique experience. Tourists visiting NYC will definitely get a kick out of this one-of-a-kind adventure. Funny, energetic, entertaining and incredibly informative. THE RIDE offers a new way to view the great New York City.”

A CITY ICON.

“Gaining in popularity everyday, THE RIDE may soon be thought of as a city icon as more and more natives and out-of-towners want to experience this one-of-a-kind tour. The show not only goes on inside the bus, with ever-changing screens and music, but takes place on the streets, too. The patrons are in on all of the fun.”

MORE THAN A TOUR. MORE THAN A SHOW.

“Earlier today, the kissing sailor and nurse in the iconic Life Magazine photo by Alfred Eisenstaedt called ‘V.J. Day’ was portrayed by actors in Times Square. The reenactment of the kiss is part of THE RIDE, the new tourist attraction and a new interactive way to see New York Cit. More than a tour. More than a show. Visitors board a super-sized, technologically advanced vehicle with stadium-style sideways seating and massive glass windows. The vehicle travels the streets of New York which become the stage for performances like ‘The Kiss.’”
-NYCLovesNYC

GET ON.

“You’ve never seen New York quite like this! THE RIDE is New York City’s newest entertainment experience that turns the streets into a stage. What’s part of the show and what’s everyday life in the big city? The fun is figuring it out. So get on and find out for yourself.”

A STATE-OF-THE-ART EXTRAVAGANZA.

“Scores and scores of visitors to New York City are enjoying the new extravaganza called THE RIDE. This state-of-the-art coach experience is an amalgamation of a motor coach tour and live entertainment. It is a new category of entertainment. The streets of New York are the world’s stage and THE RIDE gives its passengers front row seats. Creative and innovative, THE RIDE is experimental entertainment.”

JOSH GROBAN LOVES THE RIDE.

“If you head to New York, watch out for a curly-haired guy in glasses, wearing a beanie. If you’re on a tour bus and such a guy starts to sing ‘New York, New York.’ it could be Josh Groban. He told Kelly Ripa that he recently toured New York on THE RIDE dressed in this disguise and nobody recognized him. He loved THE RIDE and said that actors on the street are in place to entertain and talk to you.”

AN INCREDIBLY FUN NIGHT. WILL KEEP YOU LAUGHING, SINGING & DANCING.

“Whether you are a tourist or a native New Yorker, the 75-minute journey aboard THE RIDE is an incredibly fun night out-on-the-town that will keep you laughing, singing and dancing in your seat as you check out some of the most impressive NYC landmarks. You will not be disappointed in THE RIDE.”

A TRIP EVEN NEW YORKERS ENJOY.

“Next time your folks come for a visit you don’t have to worry about playing guide. Put them on THE RIDE, the new, interactive tour featuring singers, dancers and actors – a trip even jaded New Yorkers will enjoy. The New York Post went for a private spin in the bus. This is THE RIDE’S New York.”

A GIANT BREATHTAKING SHOW.

“Audience members on THE RIDE look through floor-to-rooftop windows that boast breathtaking city views and make the streets, crowds and building façades feel like a giant show produced just for them. THE RIDE is a 75-minute experience that starts and ends in Times Square.”

DRAMA. COMEDY. DOCUMENTARY. REALITY. ALL ROLLED INTO ONE.

“THE RIDE might be a slight misnomer because it portends something simple and unassuming. THE RIDE is anything but. It is a roadie-worthy ensemble marrying a Broadway production, city tour and reality television with the comfort of a multi-million dollar motor coach. While the production is all about interaction on all fronts, improvisation and reality are the mainstays to providing unique experiences every time out. The immersive show is drama, comedy, documentary and reality all rolled into one.”

MAGIC. EXCITING. FABULOUS.

“THE RIDE is New York’s magic bus tour. Get on and you’ll be part of it.
It is not your ancestors’ 1950’s-era bus tour. For starters, it has enough high tech to rival the Broadway musicals in the theatres it passes. Then there is the exciting promise of a new bus layout – you don’t sit facing front but sideways facing huge floor-to-ceiling windows – and the fabulously crystalline sound system. We are not just on a bus tour, we are part of a new show and every element has its role. New York is both the show’s plot and its set. Actors and dancers play people on the street, equipped with well-hidden microphones, talking to us from the sidewalks – when they aren’t breaking out in song or dance in the middle of the real passersby. THE RIDE is not only is the name of the tour but it also stands for the name of this movable show that mixes real life with scripted characters and a real tour with a plotted journey. MAGIC!”

NATIONAL EXPRESS MEETS KNIGHT RIDER. IMPRESSIVELY SEAMLESS.

“The National Express meets Knight Rider as pioneering bus tour THE RIDE casts passenger as both spectator and spectacle offering an uninterrupted perspective of Manhattan’s dazzling streets and skyline. The glass windows are two-way, meaning you, the rider, are also on also show. And considering THE RIDE is at the mercy of one of the world’s least predictable traffic systems, it is impressively seamless.”

AN EXTRAVAGANZA SPECTACLE THAT THRILLS.

“In THE RIDE, a new extravaganza spectacle, the sidewalks of New York are literally the show. THE RIDE offers thrills; a chance to ogle Times Square without fighting crowds; a sudden turn into Columbus Circle where lit up fountains glow magically. But the show’s best parts come from the improvising New York bystanders. THE RIDE is unexpectedly FUN.”

A BLINKING, FLASHING, HUMMING, MULTIMEDIA SPECTACLE EXTRAVAGANZA.

“THE RIDE is like no other ride. It is blinking, flashing, humming, talking multimedia spectacle. What it offers is as much an entertainment extravaganza as it is a sightseeing tour. What sets THE RIDE apart from all other tours are the dancers, singers, jugglers and actors along the way who break into their respective acts as THE RIDE passes by. And while the passengers inside the bus sang ‘New York, New York;’ the New Yorkers outside the bus stopped, clapped, snapped, waved and sang along.”

TERRIFIC. A TOUR & A SHOW. I LOVED IT.

“On Broadway, we opted against traditional theater and chose a show on a more unusual stage: the streets of New York. THE RIDE started prowling Midtown Manhattan in 2010, giving passengers a terrific view of the city streets – and the oddball characters that inhabit them. Dotting THE RIDE’S route are more than a dozen performers who put on mini-shows for its passengers, accompanied by music inside the multi-million dollar bus. By the end of THE RIDE, the show turned inside, with RIDE passengers belting out ‘New York, New York’ to a growing Times Square audience. You get a tour and a show. I loved it.”

SIT BACK & BE ENTERTAIINED.

“Take a RIDE on the wild side. Get ready for a front row seat as New York City is put on center stage. Explore thirty-seven key attractions while passengers are entertained by comedy sketches, dancers, rappers and opera singers. Sit back and be entertained while driving by iconic New York sites. Get ready to move your dancing feet. Featuring the motto ‘Get On and Find Out’ the 75-minute RIDE allows for all the excitement and unexpectedness New York provides.”

IRRESISTIBLE. LIKE BEING IN A MOVIE.

“Many people who visit New York for the first time say that it’s like being in a movie. THE RIDE takes this notion of New York life and runs with it in an irresistible way. THE RIDE is unlike any vehicle you have ever seen. Its creative sparks come from the various actors and musicians on the street who go into action as the motor coach passes by. As THE RIDE rolls through midtown Manhattan each trip is different depending on the weather, the time of day and the mood on the streets.”

DELICIOUS. WONDERFUL. A GREAT ADDITION TO THE GREAT WHITE WAY.

“Last night, for 75 minutes, I found myself in love with Times Square all over again. As a passenger on the new attraction THE RIDE I got to see the city from an atypical vantage point – sideways. THE RIDE is deliciously voyeuristic. The real treat to be experienced aboard THE RIDE is the pop-up cast of street performers that unfold right before the passengers’ eyes.
It’s a great addition to the Great White Way. A wonderful experience for tourists and – believe it or not – locals, too.”